Baarsma Wines - Leading in Wine Baarsma Wines - Leading in Wine

Leading in Wine by a distinctive retail strategy


Baarsma Wines is a market leader in the off-trade circuit that caters to supermarket chains. Based on a well-thought out and long-term strategy, over the years, Baarsma Wines has built up a sustainable company in an increasingly competitive and consolidating market. Baarsma Wines is 'A Leader in Wine' and wants to continue to be so. The following three pillars ensure that Baarsma Wines distinguishes itself from its competitors in the future, too:

Category management

Category management Advice

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Baarsma Wines provides its customers with all relevant information, such as trends and new market developments; this helps them to offer maximum services to the consumers. Baarsma Wines adds intricate marketing possibilities to its logistic performance. The goal is to further increase the chance of success for its customers. In the Netherlands, Baarsma Wines is the market leader in this particular market segment. We are also the leader in the retail market. Preferred supplier of many supermarket chains, we are closely involved in the process of organising the wine assortment in individual shops, on the basis of a comprehensive and relevant insight into consumer behaviour and up-to-date market information.

In addition to being supplier of wines, Baarsma Wines is also a proactive partner that helps its customers to display the wine on their shelves in the best possible manner. In doing so, we use relevant market data provided by specialised research agencies. In this way, the perfect wine shelve can be designed to best suit the region. The consumer can consume more and better quality wines. A win-win situation for everyone. Baarsma Wines considers this the best strategy for maintaining and strengthening its market leadership. After all, we aim to be 'A Leader in Wine' in every regard.
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Category management

Operational excellence and optimisation

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Baarsma Wines offers brand owners the opportunity to use the company's intricate distribution network. In other words: the brand owners provide the product and Baarsma Wines develops the brand and distribution strategy together with the suppliers. So we kill two birds with one stone. The brand owners do not have to invest time and money in distribution in the Netherlands and Baarsma Wines is able to offer an even more varied product range. Good co-operation between sales, marketing and supply also ensures rotating stock. In other words, the consumer can always count on the latest harvest when it comes to wines that must be drunk as young as possible.

The wide distribution and the availability of its own bottling facility ensure that the operational efficiency of Baarsma Wines clearly distinguishes itself from the competition. This means that every customer can rely on a high level of service, including complex deliveries. As supply chain specialist, Baarsma Wines is responsible for the intercompany flow of goods, including purchasing, product range management and stock management for smaller business units. This is why Baarsma Wines has its own quality department that monitors and guarantees the quality of all wines at all times.
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Category management

Distinctive & Comprehensice Range

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The strategic co-operation with a number of brand owners allows Baarsma Wines to offer a rich product range. The portfolio is expected to continue to grow exponentially, as the most important brand owners increasingly use our services. Of course, Baarsma Wines is highly selective when it comes to expanding its brand portfolio. There must always be a real added value and conflicts of interest must be avoided at all times. The balanced combination of (own) brands and private labels allows Baarsma Wines to cater for all segments of the wine market in the best possible manner.
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Retail   •   Food Service